From the Sidelines to a Smarter Retirement Strategy

How Annuities Can Help Turn Idle Cash into Guaranteed Income 

Right now, Americans have more than $6 trillion sitting on the sidelines in cash — more than double the 30-year average.¹ That's understandable after years of market swings, inflation spikes, and economic uncertainty. Sitting on the sidelines feels safer, but safety alone won’t get you where you want to go. While cash protects your principal, it doesn’t grow your future.

That's where annuities can help. Fixed and fixed indexed annuities (FIAs) offer a powerful middle ground: a way to protect your principal, generate guaranteed income, and grow your money, all without the full exposure of the stock market.

Lock in Growth Without the Risk — How FIAs Fit in Today’s Market

In this episode, we break down why fixed indexed annuities (FIAs) are gaining renewed attention in today’s volatile market. Alissa Hufford, Sales Director at the Crump Annuity Solution Center, joins the podcast to cover key selling points like principal protection amid market volatility, tax-deferred growth, and competitive income options — including lifetime income riders. With interest rates at multi-year highs and clients sitting on record levels of cash, FIAs offer a timely solution for those seeking downside protection and guaranteed income. This conversation gives financial professionals clear language, positioning tips, and insight into why FIAs can be a strong addition to the planning conversation right now.